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Omni-Channel Retailing – Resources and Capabilities of SME Specialty Retailers in Germany


Authors

  • Mrutzek, B.
  • Kühling, S.
  • Hüseyinoğlu, I. Ö. Y.
  • Kotzab, H.

Meta information [BibTeX]

  • Year: 2021, Reviewed
  • Brusset, X. and Frasquet, M. and Teller, C. and Kotzab, H. (Editors)
  • In: Colloquium on European Research in Retailing
  • Pages: 241-247



Arbeitsgruppe Chair of Logistics Management



Mrutzek, B.; Kühling, S.; Hüseyinoğlu, I. Ö. Y.; Kotzab, H.
Omni-Channel Retailing – Resources and Capabilities of SME Specialty Retailers in Germany
In: Brusset, X.; Frasquet, M.; Teller, C.; Kotzab, H. (eds.): Colloquium on European Research in Retailing. 2021, pp. 241-247
(Workgroup: Chair of Logistics Management)
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